Marketing
17 min read
Beginner
Branding & Marketing Startup for Food Trucks
Clarify your brand, create consistent visuals, and launch a 60-day marketing plan to drive lines at the window.
Brand Positioning Framework
Audience & Occasion
• Office lunch crowds
• Late-night festival goers
• Family weekend markets
Value Proposition
• Fast premium bowls
• Authentic regional cuisine
• Vegan comfort classics
Proof & Story
• Chef background
• Local sourcing
• Signature technique
Write a one‑sentence positioning statement that states audience, category, and unique benefit. Reuse it on menus, social bios, and press notes to build mental availability.
Create a simple brand voice guide: 3 adjectives (e.g., bold, friendly, authentic) and banned words. Consistency across captions, signage, and staff greetings matters.
Truck Livery & On-Site Brand Experience
Exterior
• High-contrast menu and prices readable from 5–10 meters
• Lighting for evening service; reflective accents for safety
• QR to schedule/locations and catering inquiry form
Service Window
• Clear callouts: signature dish, dietary icons, wait time
• Tip jar + loyalty QR; consistent greeting line
• Branded packaging and napkins for takeaways
PR & Partnerships
Local Press
• Pitch “new menu” or “pop-up at [venue]” with 3 photos
• Keep a press kit (bio, logo, 5 photos) updated quarterly
Venues & Events
• Open a standing weekly slot with 1–2 office parks
• Cross-promote with breweries and markets
Case Examples
Campaign A: “New Signature Bowl”
• 2‑week reel series; total reach 42k; CTR to schedule 2.4%
• Average check +$1.10 vs. baseline; 15% repeat visits
Campaign B: “Office Park Thursdays”
• Geo‑targeted boosts $5/day; 3 venue contracts in 4 weeks
• 18% uplift in weekday sales; stable lunchtime queue
Related Guides
Make your brand findable
Claim your Google Business Profile and link your weekly schedule for discovery.
FAQs
Do I need a professional logo to start?
No, a clean wordmark and consistent colors suffice at launch; upgrade later.
How often should I post?
Daily short-form (stories/reels) + 2–3 feed posts/week is a strong cadence early on.
Resources
• Press kit basics (bio, 5 photos, contact)
• Venue outreach email template
• Loyalty QR program outline