Food Truck Event Profitability Calculator
Estimate orders, sales, event-specific costs, labor, travel, profit, and the attendance required to break even before accepting a festival, market, pop-up, or private booking.
Demand and revenue
Use organizer history or your own evidence.
Share of attendees expected to order from you.
Event costs
Include prep, loading, travel, service, and close.
Wage plus employer burden and applicable premiums.
A fair event share of insurance, admin, storage, and equipment.
How the event calculation works
Projected orders equal expected attendance multiplied by your capture rate. Order sales equal projected orders multiplied by average order value. The tool subtracts food and packaging, card fees, organizer percentage fees, labor, travel, fixed event charges, other direct costs, and allocated overhead. Break-even orders use contribution per order after percentage and per-transaction costs. Guaranteed and other non-order revenue reduce the fixed-cost gap.
This is a planning scenario, not a promise of attendance, sales, or profit. Replace all defaults with current quotes, payroll burden, recipe costs, and the signed event terms.